Success and Uncertainty, in collaboration with Bart de Baets
Success and Uncertainty, in collaboration with Bart de Baets
Success and Uncertainty, in collaboration with Bart de Baets
Success and Uncertainty, in collaboration with Bart de Baets
Success and Uncertainty, in collaboration with Bart de Baets
Success and Uncertainty Back Up, in collaboration with Bart de Baets
Success and Uncertainty Back Up, in collaboration with Bart de Baets
Success and Uncertainty Back Up, in collaboration with Bart de Baets
Success and Uncertainty Back Up, in collaboration with Bart de Baets
Success and Uncertainty Back Up, in collaboration with Bart de Baets
Success and Uncertainty Back Up, in collaboration with Bart de Baets

Success and Uncertainty
21 twin posters, Arabic/English, A0, digital print

During an Artist in Residency at the Townhouse Gallery in Cairo, Egypt in the spring of 2011, we, Sandra Kassenaar and Bart de Baets, collaborated on a poster series titled Success and Uncertainty. A month prior to our arrival, the then president Hosni Mubarak had resigned, and the country was in a state of euphoria – celebrating the dictator’s departure on Tahrir Square. This politically unstable time complicated positioning ourselves, being right in the middle of it all.

Every day, over a period of three weeks, we designed and displayed a poster – in Arabic – in a light-box at the entrance of the Townhouse Gallery, which reflected on recent events from the city. An English version of the poster was on display inside the gallery, where the collection grew larger every day. The posters were composed of politically charged discussions, interviews with locals, international comments on the revolution, symbols of the people’s movement, observations of daily life, as well as gossip in Cairo. Soon, the posters caused discussions among the locals which fed the next day’s design.

It had been our intention to make a publication with the work, but it wasn’t until the spring of 2012 that we did so. The Amsterdam based art book shop San Serriffe – back then keeping shop in the front space of W139 – was where we showed all posters in large light-boxes and presented Success and Uncertainty – Back Up, a modest publication providing the work with a more elaborate context.

Photos of the exhibition in San Serriffe, W139, Amsterdam by Simon Wald-Lasowski

Success and Uncertainty has been exhibited at:
2011 Townhouse Gallery, Cairo, Egypt
2012 San Seriffe, W139, Amsterdam
2012 Motto Bookshop, Zurich, Switzerland
2012 Fuoriorario, Foligno, Italy
2012 Graphic Design Biennal, Brno, Czech Republic
2012 Right To Left, Berlin, Germany
2012 Dutch design award exhibition, Eindhoven
2013 Panorama, 24th International Poster and Graphic Design Festival Chaumont, France

Nominated for the ‘Dutch Design Awards 2012’, Eindhoven